Marketing on the Web

Your website is your frontline marketing tool. In addition to promoting and effectively communicating the identity and brand of your organization, an engaging and intuitive website will help drive sales, reduce operational costs and enhance competitive advantage.

With the correct web content strategy, your web site becomes a powerful vehicle for cultivating new client and partner relationships, getting more business, and demonstrating the stability of your company to all the interested parties.

What are you promoting with your website?

The long term ROI of your online efforts will depend on the frequency and variety of communication you provide.  New web tools to help you promote your products or organization are emerging every day.  They are simple and cost effective. 

We can help you get up to speed and started with:

• Managing your own Website (Foxbright CMS)
• Podcasting
• Blogs
• Search Marketing & SEO

Website Case Study

A prominent West Michigan company contacted Foxbright because they were dissatisfied with the current state of their web presence. The company had clearly positioned themselves as pioneers in information technology and were therefore early-adopters of various methods of using the web to communicate with their client base. The end result, however, was not as they had hoped. The family of websites that had been created over the years were difficult to navigate, displayed inconsistent branding and formatting, and was nearly impossible to keep up-to-date.

Foxbright began working to the company to implement a comprehensive overhaul of their online presence. The first step was to determine the communication goals of the website, and who the intended audiences were. Foxbright then worked to align their online content with their communication goals - making sure that each of the intended audience groups could easily access the information that they needed.

The final step was to provide the right tools to maintain the website. To do this, the family of websites was merged into a single web presence controlled by the Foxbright CMS. Each and every page had the same branding, fell into the same navigation structure, and was only clicks away from being updated at any time from any computer by anyone granted permission to make changes.

Now a year after the site launch, the site has maintained its visual quality and freshness as the website continues to grow with the company.

What we can do for you?