Each year Utah State University’s Web AIM Million Project tests the top one million homepages for American Disability Act (ADA) website compliance. In 2022, they reported that a staggering 96.8% of homepages were not compliant, with an average of 51.4 barriers!
In this blog post we’ll cover what Website Accessibility is, why it’s so important for schools to prioritize and 7 ADA compliance requirements pitfalls to make sure your website avoids this year.
A well thought out marketing plan is an absolute must for schools looking to increase or maintain current rates of enrollment. It’s essential for schools to have a marketing plan in order to effectively admit and retain students. This is especially true in context with the ever changing social landscape and shrinking family sizes. An effective marketing plan for schools should outline overall objects, and most importantly highlight crucial advertising and branding elements that the school may need to improve upon.